Smoke therapy with the #MakeTheSwitch campaign

The #MakeTheSwitch campaign is an initiative of “The Trost”, a New Delhi-based lifestyle and wellness start-up, which was launched on the occasion of “World No Tobacco Day”. This day is celebrated on May 31 every year to raise awareness about the dangers and deadly effects of smoking. With the same motive, ‘The Trost’ has launched the #MakeTheSwitch campaign offering India’s first herbal and healthy hemp and cannabis cigarettes on prescription to entice people to opt for 100% tobacco hemp rolls. and without nicotine. These rollens aim to lower rates of cigarette addiction. Since the launch, the campaign has worked successfully, and many have made the switch.

A healthy lifestyle is vital for a person to feel happy in their current life and it not only helps you live longer but also better. To live like this, it is essential to avoid practices that are harmful to us, such as smoking and drinking. Nowadays, most people are aware of the deep-rooted problems associated with smoking, such as hardening of blood vessels, reduced blood flow, COPD, strokes and increased risk of cardiovascular diseases, etc.
Smoking tobacco cigarettes can also cause lung disease. It damages the airways and the small air sacs present in the lungs. It increases the risk of blood clots which block the flow of blood to various parts of the body like the heart, brain and legs.

Although people are aware of the deadly effects of cigarette smoking, they lack the information about the availability of tobacco-free hemp cigarettes and the benefits associated with them. Through #Maketheswitch, “The Trost” urges people to switch from tobacco cigarettes to hemp cigarettes, a healthy and sustainable alternative.

The #MakeTheSwitch campaign aims to bring clarity to this issue and inspire people to eliminate addictive nicotine use. A healthy lifestyle message by “The Trost” takes on utmost importance, especially at a time when the pandemic has highlighted the need to maintain a healthy lifestyle. Hemp cigarettes help replace unhealthy habits with healthy, long-lasting ones. The innovative concept of hemp cigarettes is based on ‘Dhuma Yoga; which is basically an Ayurvedic formulation that combines five herbs including cannabis. These five herbs, when burned, produce smoke which is then exhaled by the user through their nose and mouth. These hemp cigarettes do not compromise the pleasure of smoking and at the same time offer several advantages.

It is a well-known fact that no one can completely eliminate a lifestyle that the majority of people have chosen for themselves. However, it is possible to present an effective alternative that is better, healthier and more durable compared to the other options available. That’s exactly what “The Trost” is aiming for. He doesn’t just want to promote his product, he wants to make a huge difference in people’s lives by sticking to a certain concept. The main goal of “The Trost” is to urge people to make the right choices that can lead them to a healthy life while paving the way for another safer option in the world where everyone just imposes the idea to quit smoking.

It hasn’t been easy to come up with the concept of a safe and healthy smoking option that could also help reduce rates of tobacco addiction. It took two years of research and clearing regulatory steps to launch tobacco-free hemp rolls and its CBD oil. The main driving force behind this was the innovative use of hemp plants in chocolates, creams, gummies, etc. in the whole world. With this idea as a basis, a young entrepreneur, Harshal Goel, 24, a student at City University London, launched his product in September 2021 and joined the crowd. Hemp cigarettes from “The Trost” became an instant hit and sold out in just the first three months of product launch. Not only that, there were also pre-orders for the next batch.

Since September 2021, “The Trost” has been continuously striving to move India towards a healthy lifestyle. It is committed to providing its customers with the benefits of the best of both worlds – high-quality, full-spectrum hemp extracts. The extraction techniques are not ordinary, but are inspired by Swiss technology. It is ethically sourced, sun-grown and refined using the finest state-of-the-art technology, which is then handled with the utmost care. Besides hemp cigarettes, “The Trost” also manufactures exclusive products with additional qualities such as vegan, dairy-free, non-GMO, organic and cruelty-free. There are various other “The Trost” products available that are organic, vegan, and natural. These are available in three categories: Hemp Nutrition, Cannabis Leaf Extract and India’s first smokable cannabis sticks named Trost Rollens Dhoom Dandika. With their range of products, ‘The Trost’ caters to special dietary needs, relieving pain and also increasing energy levels.

(Disclaimer: The above is a sponsored article, the opinions expressed are those of the sponsor/author and do not represent the position and opinions of the Outlook editorial.)

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