REPEAT – TAAT® Files Patent Application for Inclusion of

As global demand for TAAT® has grown since its first U.S. launch in December 2020, the company has engineered a variation of its Beyond Tobacco™ base material using reconstituted plant-based materials for international markets around which the current hemp-based formulation cannot be imported. due to its negligible CBD and THC content. To capitalize on this global opportunity, TAAT® has filed an accelerated US patent covering this expanded line of base materials in addition to exclusive integrations with smartphones and wearables to help current smokers transition to TAAT® and observe its benefits through empirical data captured with artificial intelligence (“AI”).

LAS VEGAS and VANCOUVER, British Columbia, May 16, 2022 (GLOBE NEWSWIRE) — TAAT® GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT®”) is pleased to announce that it has filed an accelerated patent application in the United States for a Beyond Tobacco™ base material refinement process for TAAT® in which a broader range of reconstituted materials containing zero hemp can be used to produce a nicotine-free and tobacco-free smoking experience substantially resembling that of a traditional tobacco cigarette, with no residual cannabinoids (for example, white mullein, hops, lavender, chamomile, ginseng, sage and peppermint). Although cannabis is currently legal in several global markets, it remains illegal in most others, including the majority of Asian countries.1. As TAAT® strives to capture an even larger market share in the US$812 billion global tobacco industry, the company has recognized the importance of making its nicotine-free and tobacco-free product salable in a more number of countries around the world by developing a Beyond Tobacco™ formulation using hemp-free reconstituted biomass.

Although the Company has had dialogues with tobacco distributors in regions with a high incidence rate of smoking, where TAAT® is expected to enjoy great popularity as a nicotine-free alternative to cigarettes (for exampleAsia-Pacific/APAC, Middle East and North Africa/MENA, Gulf Cooperation Council/GCC Member States), it cannot be sold in several key markets due to the presence of cannabidiol (“CBD”) and negligible tetrahydrocannabinol (“THC”) contained in the current formulation of Beyond Tobacco™. To overcome this hurdle, the Company has experimented with many plant materials other than hemp with which Beyond Tobacco™ base material can be made, and TAAT® has identified specific biomass types that can be routinely obtained on a commercial scale to potential distribution in new global markets. The Company has also identified many benefits specific to these materials, which TAAT® believes could improve the value proposition of its hemp-free formulations.

By offering a version of TAAT® without any CBD or THC content, in addition to the older Beyond Tobacco™ formulation, the Company expects to be able to significantly expand its total addressable market (“TAM”).

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5f4c9f39-1d9a-4f89-b4d7-1510df74ef32

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the Company’s website for a version of this press release containing all published media.

TAAT® Founder Joe Deighan commented, “While hemp and various cannabinoids are central to TAAT® and Beyond Tobacco™’s vision for the benefits they provide to adult tobacco smokers looking to giving up nicotine, the use of hemp-based materials inherently limits the global markets in which TAAT® can be sold. We are eager to enter regions such as Asia and the Middle East, where there is a clear demand for a nicotine-free and tobacco-free alternative that is better than tobacco cigarettes. However, even in markets where hemp legalization seems imminent at some point in the future, it may take a few years to materialize. Instead of waiting, we’ve spent the past few months developing a formulation of Beyond Tobacco™ using materials other than hemp that still provide a user experience nearly identical to smoking a tobacco cigarette. This may allow us to launch TAAT® virtually anywhere in the world as we continue to pursue market share in the $812 billion global tobacco industry.

On behalf of the Company’s Board of Directors,

TAAT® GLOBAL ALTERNATIVES INC.

“Joe Deighan”

Joe Deighan, COO and Director

For more information, please contact:

TAAT® Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[email protected]

THE CANADIAN SECURITIES EXCHANGE (CSE) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR SUITABILITY OF THIS RELEASE, NOR HAS NOR THE CSE’S REGULATORY SERVICE PROVIDER.

About TAAT® Global Alternatives Inc.

The Company has developed TAAT®, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT® is Beyond Tobacco™, a proprietary blend that undergoes a patent-pending refinement technique that causes its scent and taste to resemble tobacco. Under the direction of management with the “Big Tobacco” pedigree, TAAT® was first launched in the United States in the fourth quarter of 2020 as the company seeks to position itself on the 812 billion dollars1 the global tobacco industry.

For more information, please visit http://taatglobal.com.

References

1 Statista: Consumer Markets – Tobacco Products

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “anticipates”, “expects” or “does not expect”, “is expected”, “estimates “, “intends to”, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and expressions or states that certain actions, events or results “could”, “might” , “would”, “might” or “will” take, occur or be realized. The forward-looking information contained in this press release includes statements regarding the anticipated performance of TAAT® in the tobacco industry, in addition to following: Successful issuance of patents, as described in the press release. Forward-looking information reflects management’s current expectations based on currently available information and is subject to a number of risks and uncertainties that may cause q that the results differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur within the time periods disclosed or not. at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the Company’s control. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, could cause actual results to differ from those contained in the forward-looking information. The forward-looking information included in this press release is made as of the date of this press release, and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. , except as required by applicable law.

The statements in this press release have not been evaluated by Health Canada or the United States Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claim or warranty can be made as to the effects of the Company’s products on the health and well-being of any individual. The Company’s products are not intended to diagnose, treat, cure or prevent any disease.

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