Premier Manufacturing launches a new look for 1839 cigarettes
Photo courtesy of US Tobacco Cooperative
RALEIGH, North Carolina — Premier Manufacturing launches a new look on its packaging design for 1839 cigarettes.
Premier has developed a visual design that features updated brand colors, a cleaner overall look and a distinctive 1839 logo, while retaining some traditional elements, the company said. The wrappers feature the silhouette of a farmer with horse and plow on a field that simulates a tobacco leaf. The 1839 seal of quality refers to the blend of traditional and premium tobacco used in the product and the date the hot air curing process was discovered in North Carolina.
The packaging now also says “A Product of American Farmers” to reflect the brand’s commitment to the southeastern tobacco growers of the US Tobacco Cooperative (USTC), owners of the tobacco cooperative.
USTC, Raleigh, North Carolina, is a grower-owned marketing cooperative that processes American air-cured tobacco grown by its more than 550 members. Its subsidiaries include US Flue-Cured Tobacco Growers, Premier Manufacturing, Franchise Wholesale, Big South Distribution and King Maker Marketing Inc.
“We believe our new packaging design better reflects the needs of today’s consumers, while reinforcing the strength and heritage of the brand across the entire 1839 cigarette line,” said Russ Mancuso, vice-president. senior president of the USTC.
Premier Manufacturing will run a comprehensive marketing campaign promoting 1839 which will roll out this fall.
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