Poda to launch pilot distribution with Big Tobacco


“We are extremely pleased to partner with ESON, which is recognized as one of the leading manufacturers of electronic cigarette devices and, more recently, as a world leader in smoke-free heat and non-burn products. Said Ryan Selby, Chief Executive Officer of the company. “Daniel Chen and his team at ESON are currently filling and distributing millions of NEAFS products per month in the Chinese market, giving us huge opportunities for scalability. There are over 400 million adult smokers in China, and we believe that this partnership with ESON will provide us with a rapid opportunity to rapidly expand our market share in the Chinese market, ”said Selby.

ESON has designed numerous electronic nicotine delivery systems (“ENDS”) and has successfully licensed its intellectual property to some of the world’s largest tobacco companies. In addition, ESON has served as the original equipment manufacturer for some of the world’s largest tobacco companies including Japan Tobacco International, Imperial, British American Tobacco, Godfrey Philips France, Philip Morris International, and National Tobacco of China.

“Poda has developed an incredible HNB platform, and its Zero Cleaning Pods provide consumers with a hassle-free HNB product that delivers consistently great results, day in and day out,” said Daniel Chen, Managing Director of ESON. “Plus, the vapor is flavorful and robust, providing cigarette-like satisfaction to discerning adult smokers,” said Chen, who continued, “we already sell over 50 million NEAFS sticks per month and we are currently expanding our production facilities to produce over 250 million NEAFS sticks per month, which is expected to be completed within the next 60 days. Since we launched NEAFS products in October 2020, the demand for NEAFS products has been overwhelming. We are extremely pleased to offer NEAFS by PODA products to our existing distribution channels, and we anticipate tremendous success with NEAFS by PODA products. “

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On behalf of the board,
Ryan selby
CEO, director and chairman of the board


Poda Lifestyle is actively engaged in the global marketing of HNB smoking products, which have the potential to reduce the risks associated with combustible smoking products. The company has developed a patented HNB system that uses proprietary single-use biodegradable pods, which are both consumer-friendly and environmentally friendly. The innovative design of the company’s HNB platform prevents cross-contamination between heaters and pods, eliminating all cleaning requirements and providing users with the most convenient and enjoyable smoking experience at potentially risk. reduced. The Poda Lifestyle HNB system is fully patented in Canada and is patent pending in 65 additional countries, covering over 70% of the world’s population. The company’s Poda Pods are the first and only cigarettes to have a fully closed end. This exclusive design entirely eliminates all cleaning requirements and provides a truly ashless HNB cigarette. Poda Lifestyle’s fully patented system is truly one of a kind and addresses the main issue that ALL other HNB products suffer from – daily cleaning needs. The flagship of the company Beyond Burn ™ Poda Pods contain a unique tobacco-free blend of granulated tea leaves infused with synthetic nicotine, which gives adult smokers a smoke-free alternative to their usual habit without sacrificing the satisfaction they are used to. Beyond Burn ™ Poda Pods have been expertly designed to mimic the sensory experience of traditional smokeless, odorless and tobacco-free cigarettes.


This press release contains “forward-looking information” within the meaning of applicable securities laws. Although Poda Lifestyle believes, in light of the experience of its officers and directors, current conditions and expected future developments and other factors which have been deemed appropriate, that the expectations reflected in this forward-looking information are reasonable, it do not place undue reliance on because Poda Lifestyle cannot guarantee that they will prove to be correct. Readers are cautioned not to place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. The statements contained in this press release are made as of the date of this press release. Poda Lifestyle does not undertake to comment on any analyzes, expectations or statements made by third parties regarding Poda Lifestyle, its titles or its financial or operational results (if any). Poda Lifestyle disclaims any intention or obligation to publicly update any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

The Canadian Securities Exchange has not reviewed and accepts no responsibility for the adequacy or accuracy of the contents of this press release.

SOURCE Poda Lifestyle and Wellness Ltd.

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