Philip Morris International is committed to delivering a tobacco-free future

A leading purchaser of Malawian tobacco, Philip Morris International (PMI) is committed to a smoke-free future across the world it does business, saying its commitment matches society’s expectations of consumers and companies working together. .

Recently, PMI – which is leading a transformation of the tobacco industry to create a smoke-free future – conducted an international survey that attracted the participation of more than 44,000 adults in 22 countries, making it one of the comprehensive studies ever conducted on tobacco harm reduction. .

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The online survey, which was conducted by Povaddo on behalf of PMI between February 5 and February 23, surveyed more than 44,000 general population adults aged 21 and over in 22 countries and found that more 8 in 10 respondents believe that if people and businesses work together they can have a significant impact on the biggest issues facing society today.

“By having balanced and inclusive discussions about science, products and policies, we believe we can help accelerate the end of tobacco use with contemporary policies and a people-centered approach,” reads the survey’s narrative. .

“Although these smoke-free alternatives are not risk-free and contain nicotine, which is addictive, they are a much better choice than continuing to smoke.

“Transformation in the name of progress is often a difficult task to undertake. When considering some of the biggest and most controversial issues facing the world today – from geopolitics to climate change – polarized opinions can make change more difficult to implement.

“However, when we look at our international survey, 82% of respondents believe the best solutions to real progress on the most pressing issues are achieved when common ground can be found between the extremes.”

Listen to all the voices

The survey indicates that the grounds for progress and compromise are often found when all voices are at the table and are ready to listen and consider all aspects of an argument.

Thus was discovered:
* 90% of respondents believe that to find solutions to the biggest problems facing society today, leaders must consider all perspectives, even those with which there are strong disagreements;
* 88% of respondents agree that when making decisions that affect the livelihoods of a significant proportion of the population, leaders must listen to and stand up for the people they represent; and
* 88% of them said they would be more likely to vote for leaders who listen to all sides of an issue and take common-sense approaches that improve the lives of ordinary people.

However, the survey argues that “when it comes to listening to nicotine users and considering tobacco harm reduction policies as part of a broader strategy to address the global public health problem smoking, smokers and their opinions are often overlooked or overlooked”.

The survey revealed that four out of 10 nicotine users feel discriminated against or marginalized; that only two in 10 nicotine users feel their voice is heard or counted and that 77% of nicotine users feel that their voice has been excluded for too long and that a new approach to regulation is needed to better balance the voice of nicotine consumers and those who do not consume such products.

According to the survey: “74% of nicotine users believe that their opinions should be taken into account by policy makers when deciding to regulate tobacco and nicotine. When it comes to smoke-free policy, those who would benefit the most and are directly impacted by smoke-free regulations don’t feel like they have a seat at the table.

The goal of PMI’s initiative for a smoke-free society emphasizes that “if you don’t smoke, don’t start”; “if you smoke, quit” and “if you don’t quit, change”.

“A consequence of an increasingly divided discourse is the growing prevalence of misinformation often intended to mislead public opinion. According to our survey, 85% of respondents believe that decisions that impact society and public health must be taken on the basis of science and facts.

“And 87% of respondents expect their leaders to adopt laws and regulations based on facts and data to keep pace with technological change and innovation.

“While 79% of respondents agree that adults who would otherwise continue to smoke should have access to accurate information about smoke-free alternatives scientifically proven to be a better choice than continuing to smoke.

“72% agree the government needs to consider the role that alternative products can play in making their country smoke-free.”

Towards a balanced approach

The survey indicates that existing measures to prevent smoking initiation and promote smoking cessation can be complemented by strategies that allow adults who would otherwise continue to smoke to have access to information about alternatives. based on science.

“Including a harm reduction approach in policies aimed at reducing smoking prevalence has the potential to promote more rapid declines and can enable advances in public health.

“However, 54% of respondents also believe that conversations about science and the latest scientific developments have become more confrontational. Yet despite growing debate and skepticism about the validity of science and facts, the public is eager to come together and find solutions rather than obstacles.

It also indicates that three out of four respondents “agree that it is better for leaders to pursue policy changes that would result in incremental changes that are easy to implement rather than sweeping, sweeping changes that are more difficult to implement.”

“In fact, taking an ‘all or nothing’ approach can be counterproductive, particularly when it comes to reducing the harms of tobacco and to this, 75% of respondents agree that society’s expectations of Complete abstinence from harmful behaviors such as tobacco use and alcohol consumption are not feasible and the government should take steps to reduce the harms of these behaviors.

However, the survey also found that only one in four think all they need is regulation and taxation of cigarettes to make a country smoke-free in which 67% of respondents agreed that “encouraging adults who would otherwise continue to smoke to switch completely to alternative smokeless products can complement other efforts to reduce the societal harm caused by cigarette smoking.

“62% of exclusive smokers said they would be more likely to consider switching to alternative products like e-cigarettes and non-burning tobacco products if they were clear about how these products differ from cigarettes and the science behind them. underlies.

“As we consider policies that regulate tobacco use, governments should consider the needs of all parties, including nicotine users. Finding a balanced approach to tobacco regulation that encourages progressive progress can help bring all groups together and have a significant impact on public health,” the survey’s narrative said.

Survey methodology

The 44,000 adults in the general population of the online survey were aged 21 and over in 22 countries from Argentina, Brazil, Bulgaria, Colombia, Costa Rica, Czech Republic, Dominican Republic, France, Germany, Greece, Italy , Japan, Malaysia, Mexico, Philippines, Portugal, Serbia, South Africa, South Korea, Spain, United Kingdom and United States.

Around n=2,000 interviews were collected in each country (around n=1,000 with users of nicotine-containing products and around n=1,000 with people who do not use nicotine-containing products).

The data was weighted to be representative of the online population in each country on the following variables: age, gender, region and use of nicotine products. Results are accurate with a margin of error of ±1%.

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