Nicorette and NicoDerm Introduce Master Brand Identity and Launch Updated Customer Website to Better Support Smokers on Their Quit Journey

For more than a quarter of a century, Nicorette and NicoDerm have helped millions of smokers successfully quit. On March 1, the brands unveiled a brand overhaul featuring new visual brand language and assets that create a more personal, inclusive and emotionally resonant relationship with consumers across all channels.

To better meet the changing needs of smokers, Nicorette and NicoDerm also announced the launch of a new design strategy to create a master brand that consolidates products into a portfolio of nicotine replacement therapy solutions. (TRN) in different forms.

As part of this brand revamp, a new website was launched to serve as a digital ecosystem for smokers, equipped with tools and resources to help them through the different stages of the quitting journey. . Users can access support resources that motivate, prepare and educate about quitting smoking. The updated website aims to improve the end-to-end customer experience with trusted NRT products, quitting tools and services to help smokers reach their ultimate goal of being smoke-free and without nicotine.

The theme of progress versus perfection is present in the new website and brand identity. While nearly 68% of the approximately 34.1 million Americans who smoke cigarettes say they want to quit, and more than half say they have tried to quit in the past year, only one smoker out of ten manages to quit every year.1.2

Understanding the tumultuous nature of quitting smoking, the core brand leverages the first letter of brand names, displaying ‘N’ iconography to symbolize the bottom-up and top-down nature of quitting smoking. Simultaneously, sunny and upbeat images and photography convey warmth and encouragement, bringing to life a modern, fresh and bold appearance to revitalize the brand.

Quitting smoking is incredibly difficult and personal, so a one-size-fits-all product is not enough. Research has shown that NRT combined with a cessation support program helps increase smoking cessation success by 70%.3 The launch of this new website is the beginning of creating a digital quit smoking ecosystem that offers a more personalized solution that meets smokers where they are on their quitting journey. It provides access to education, motivation and support to facilitate smoking cessation.

“By engaging directly with consumers through the website, we will continue to learn how we can better support consumers as trusted partners in quitting smoking throughout their quit journey,” said Pam Remash, Marketing Director of Smokers’ Health in the United States.

The stress of the pandemic has made quitting smoking even more difficult for smokers. “That’s why we believe it’s more important than ever to deliver on our brand’s goal of helping smokers navigate the ups and downs of quitting smoking while continuing to inspire trust, expertise and supporting our 25+ year legacy of quitting smoking.”We are creating a digital quit smoking ecosystem where smokers feel understood, empowered and supported.”Quitting smoking is achievable; our goal is to help more smokers successfully quit smoking and live longer, healthier lives without smoking.

For more information about Nicorette, NicoDerm and quitting smoking, visit

About Nicorette

For over 20 years, Nicorette and NicoDerm CQ have been helping people successfully quit smoking. Nicorette is available in gum, lozenges and mini-lozenges and helps people quit smoking by gradually reducing exposure to nicotine. NicoDerm CQ is a nicotine patch designed to help people quit smoking. Studies show that nicotine replacement therapy (NRT) products combined with behavioral support can improve the chances of quitting smoking.

About GSK Consumer Healthcare
GSK Consumer Healthcare combines science and consumer insights to create innovative, world-class healthcare brands that consumers trust and experts recommend for oral health, pain relief, respiratory and The well-being. For more information, visit

  1. Centers for the Control and Prevention of Disasters. (2020, December 10). Current adult smoking in the United States. Centers for the Control and Prevention of Disasters.
  2. Centers for the Control and Prevention of Disasters. (2021, September 20). Quitting Smoking: Quick Facts. Centers for the Control and Prevention of Disasters.
  3. Stead LF and Lancaster T (2012) Combined pharmacotherapy and behavioral interventions for smoking cessation (Review). Cochrane Database of Systemic Reviews, Issue 10.

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