New ‘Love Your Bump’ campaign launched in Coventry and Warwickshire – Coventry City Council

A new campaign encouraging expectant parents to quit smoking called ‘Love Your Bump’ has launched in Coventry and Warwickshire.

The Love Your Bump campaign uses “bump” messages aimed at parents and other family members who smoke to ask them to quit. The campaign will be broadcast across the region and a new webpage is available to direct residents to local support services.

Smoking is an addiction and the experienced and friendly counselors in Coventry and Warwickshire are on hand to help expectant mothers overcome addiction with support and advice. Smokers are three times more likely to quit with the support of the stop smoking service during pregnancy than on their own.

Smoking during pregnancy can increase the risk of developing complications in pregnancy and childbirth and beyond, including miscarriage, premature pregnancy, stillbirth, low birth weight, or sudden infant death syndrome. There is also a higher risk that children exposed to smoking will develop asthma, as well as an increased likelihood that they will smoke later in life.

Tracy Pilcher, Chief Nursing Officer, Coventry and Warwickshire Integrated Care Board and incoming Chair of the Local Maternity and Neonatal System (LMNS).


“Quitting smoking is the single biggest positive action you can do for your baby’s health. Giving up anything is hard, especially when it may feel comforting and is as additive as smoking, but there are ugly.”


“LMNS is the coming together of providers, commissioners, public health teams and other partners to improve the health and well-being of our mothers, babies and their families. Second-hand smoke or “passive smoke” is also harmful to the health of the baby and the mother, so it is just as important to help those around them to quit smoking. Our LMNS “Love Your Bump” campaign is timed to coincide with and reinforce the established annual Stoptober campaign. »

Councilor Kamran Caan, portfolio holder for public health and sport at Coventry City Council, said:


Quitting smoking is extremely difficult for so many people and we really hope this campaign will help us reach more women and their families who are expecting a baby.


“This campaign is really important, and it’s just as much about continuing our work in Coventry to tackle health inequalities by helping residents live healthier, happier lives and giving their babies the very best. departure in life.


“If you are expecting a baby and want to quit smoking, our local specialist quit counselors are on hand to help you take your first steps towards a tobacco-free pregnancy.”

Councilor Margaret Bell, Portfolio Holder for Adult Health and Social Care at Warwickshire County Council, said:


“Quitting smoking can be a challenge for many people. Nicotine is an addictive substance, and we understand that even though you know it’s the best thing for you and your baby’s health, it’s still hard to take steps to quit. The local Stop Smoking in Pregnancy Service has specialist counselors trained to work with pregnant women and their families to support them through the quit journey.

Learn more about the support available for pregnant families on the Love Your Bump site.

Originally created by Hertfordshire County Council and adapted for Coventry and Warwickshire, Hertfordshire County Council’s ‘Love Your Bump’ campaign is research-based using information from public health behavioral information as well as research primary, reaching out directly to a range of practitioners for their insights and conducting focus groups with women in the target audience to understand some of the social and lifestyle factors that influence their behavior. For more information on the Hertfordshire campaign see the case study

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