Juul Labs Await FDA Decision on Vaping Products


With the September 9 deadline looming, time is running out for the Food and Drug Administration to decide whether Juul Labs vaping products should remain in the U.S. market as an alternative for smokers.

Monday’s New York Times reported on Juul’s precarious status and how the FDA’s decision may be based on two questions: “Will more smokers use Juul products as an exit ramp for traditional cigarettes than non-smokers?” will use as a nicotine ramp? And can Juul really keep the products away from children? “

Meanwhile, Juul may not be helping his cause in the eyes of the FDA. The same Times report provided insight into Juul’s efforts to change perceptions of e-cigarettes in a move that likely backfired. The full May-June issue of American Journal of Health Behaviors consisted of 11 Juul-funded studies that cost $ 51,000 and made, among other arguments, that e-cigarettes could “prevent millions of premature deaths in the United States”

The publication’s decision to conduct the studies prompted three members of the editorial board to resign.

The Washington, DC-based company has not released its 125,000-page FDA request to the public, and major health organizations have asked the FDA to deny Juul’s request. If the FDA approves Juul products, the company will still face thousands of lawsuits and face other trade hurdles.

Juul’s controversial popularity among young people has seen a sharp decline with sales plummeting $ 500 million. On June 28, Juul announced that it would pay the state of North Carolina $ 40 million over claims it aggressively marketed its products to young people.

Juul had denied any allegations of intentional targeting of their products to young people.

On the company website, a page appears: “Our mission is to remove the billion adult smokers in the world from combustible cigarettes, eliminate their use and combat the use of our products by minors. JUUL products and benefits online, you must begin the age verification process to create a 21+ account. “

Juul’s public relations battle bears similarities to the difficult struggles for the tobacco industry, which Juul has sought to avoid. Among other prosecutions, the New York Attorney General in 2001 filed a complaint against RJ Reynolds Tobacco Co. for using notice boards in violation of the Tobacco Master Settlement Agreement.

“We have a greater opportunity to convert smokers than ever before, but we will have this opportunity if and only if we continue to fight against underage use and continue to act as the highly regulated business that we are,” Joe Murillo, director of regulation for Juul. , told The Times.

Founded in 2015, Juul was in three years the sixth most valued American startup, according to Dow Jones VentureSource.

In December 2018, Marlboro maker Altria Group paid $ 12.8 billion to acquire a 35% stake in the company. In January 2019, Altria announced that Juul had over $ 1 billion in revenue in 2018, up from around $ 200 million in 2017.

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