EG Group: the company Blackburn partners with Vape Dinner Lady on the range of electronic cigarettes


EG GROUP has signed a new agreement to become the first national supplier of the new Vape Pen e-cigarette.

The Blackburn-based company, founded by Mohsin and Zuber Issa, will partner with Vape Dinner Lady, also based in Blackburn, to distribute the Vape Pens to all of its 402 forecourts across the country.

The companies say the Vape Pen will offer adult smokers the equivalent of a 20-pack of cigarettes at about half the price.

Bilal Ahmed, EG Group Vape Category Manager, said: “The new Dinner Lady Vape Pen is a great addition to the company’s existing lineup in our forecourt environments.

“They provide consumers with a true premium vaping experience in packaging that is ideally suited for convenience retail.”

Vape Pen electronic cigarettes on sale in an EG group garage

Vape Dinner Lady, launched in 2016 on Wilkinson Way of Blackburn, claims that the Vape Pen disposable e-cigarette was designed to help adult smokers switch to a less harmful alternative to smoking.

Marketing Director John Taylor said, “We are delighted to launch the Dinner Lady Vape Pen in EG Group as a new solution in forecourt retail to help mitigate the decline in tobacco revenues, in a simple format that does not require specialist knowledge for staff or consumers.

“The category of vapers, particularly disposable pens, has become increasingly important to parquet floors and convenience stores, especially over the past year, when consumer buying habits have changed and s ‘are constantly adapting, in addition to the continuous search of consumers for a less harmful alternative to smoking tobacco.

“Disposables have become a key product of choice for experienced vapers and adult smokers looking for an alternative to cigarettes, and the Dinner Lady Vape Pen was created after hundreds of hours of research, development and development. consumer feedback to meet their needs. ”

Previous partnerships have already made it possible to store Dinner Lady’s e-liquids in EG’s forecourt stores and the company’s products have been listed in EG Group’s ASDA stores for the past 12 months.

Mr Taylor said, “We share our hometown with the EG Group, our own state-of-the-art head office is across from their offices, and we work closely with their teams to make sure we are offering the right products for the job. comfort of EG. points of sale around the world.

“Dinner Lady’s premium products are well suited to the high quality forecourt environments for which EG is well known.

“The continued partnership between Dinner Lady and EG is indicative of our ambitions to pursue our own international growth, which already sees our top quality e-liquids sold in 96 countries around the world.”

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