Deciphering Facts from Fiction to Solve Today’s Most Urgent Problems


At the heart of democracy is the duty of decision-makers to take into account the voice of the public. More than ever, people are demanding to be involved in issues that affect them, from climate change to post-pandemic reconstruction. As world leaders gather for the 76th United Nations General Assembly, experts can no longer say, “It’s too complicated for you to understand. “

Public debate and the exchange of ideas generate public consensus, and when decision-makers take that consensus into account, collective action occurs. But to ensure that this action is transformative, it must be guided by the best science and the best facts available.

In the age of hyper-personalized media, where it becomes difficult to distinguish between facts, interpretation, opinions and disinformation, an open and transparent discourse that considers all information is necessary to reassure the public. Under the prism of public scrutiny, it is not credible for policy makers to simply rely on the static – and sometimes entrenched – views of a few.

In the tobacco industry, the need for an ongoing comprehensive and collective review of public opinion and the latest scientific evidence is essential to transform the industry and for the good of public health. As with other global challenges, adults around the world are calling for greater action and inclusion.

According to an international survey conducted by independent research firm Povaddo and commissioned by PMI, a majority of adults surveyed (81%) believe their government has a responsibility to objectively review and consider the scientific evidence on smoke-free alternatives. from manufacturers such as PMI.1 Additionally, nearly three-quarters (72%) support tobacco companies that work with governments, regulators and public health experts to ensure that smokers have access to accurate information about smoke-free alternatives.1

At Philip Morris International, we strive for transparency as we transform our business to deliver a smoke-free future, by inviting policymakers, the scientific community and NGOs to review and verify our scientific findings.

By scrutinizing the facts and including all voices, we can more quickly reach public consensus and take well-informed collective action against the many challenges facing our world. Embracing facts, new technologies and science is our shared responsibility and the least we can do to drive positive change for the world.

United by real facts, we can lead to real progress.

See our progress on We deliver a smoke-free future, faster.

  1. International PMI survey, sample of 29,848 adults

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