Chinese e-cigarette brand FLOW announces the end of tobacco-free cigarette production – Pandaily

FLOW, a Beijing-based e-cigarette brand, announced on Wednesday that in accordance with the national e-cigarette policy, the company has decided to stop production of its fruit and all tobacco-free flavored cartridges in the Chinese market. from July. 1, 2022, or after the raw material inventory is consumed in that month.

SEE ALSO: Chinese national standards for e-cigarettes to start on October 1

FLOW was founded by Zhu Xiaomu, former vice president of Smartisan in 2019. The company has since developed a variety of tobacco products according to the new national standards and submitted them to authorities for testing and evaluation. They will officially go on sale once certified.

Since March this year, the measures for the administration of electronic cigarettes and the national compulsory standards for electronic cigarettes have been published successively. It provides clear standards and requirements for operations to be compliant in their production, wholesale and retail of electronic cigarettes, while strengthening the protection of minors.

According to the Measures for the Administration of Electronic Cigarettes and Other Regulations and the Instructions of the Regulatory Transition Period, after October 1, all sales of electronic cigarettes in China will be included in a unified business management platform. Store owners will only be able to buy through the unified platform, while consumers will only be allowed to buy e-cigarettes from dealers with the appropriate retail license.

According to the e-cigarette industry blue book in 2021 released by the e-cigarette industry committee, China Electronics, there are nearly 190,000 e-cigarette retail stores in China, including 138,000 authorized stores, 47,000 specialty stores and 5,000 to 7,000 collections. stores. Under compliance requirements, the retail market will inevitably face restructuring and several e-cigarette stores may close or transform their business operations.

Currently, fruit flavored e-cigarettes account for over 70% of sales at many outlets. Electronic cigarette management measures prohibit the sale of flavored electronic cigarettes and the type that can be exchanged for personalized and atomized substances.

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