CANADIAN-SCALE 3,000 YOUTH VAPOR STUDY SUPPORTS GLOBAL FLAVOR BAN ON NICOTINE VAPOR PRODUCTS

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Edmonton, Montreal, Ottawa, May 7, 2021 (GLOBE NEWSWIRE) –

Action on Smoking & Health (ASH Canada) • Advocates for a PEI. Smoke Free • Campaign for a Smoke Free Alberta • Clean Air Coalition of British Columbia • Quebec Coalition for Tobacco Control • Lung Association of Nova Scotia • Manitoba Tobacco Reduction Alliance • Newfoundland and Labrador Alliance for Tobacco Control • Physicians for a Smoke-Free Canada • PEI Lung Association

Edmonton, Montreal, Ottawa – The results of a national study of the 3,000 Canadian youth and young adult vapers who include new data support the call of health groups in the federal government as well as eight provincial governments for a complete ban on flavors in nicotine vaping products, the except for “tobacco” flavors. The study, conducted by the Nova Scotia Lung Association with the financial support of Heart attack and other partners, shows the main flavor preferences among young people, in descending order, are berries, mint / menthol and mango.

“We urge the federal and provincial governments to follow the lead of Nova Scotia and Prince Edward Island in providing youth with comprehensive protection from flavored vaping products,” says Les Hagen, Executive Director of Action on Smoking & Health. “A partial flavor ban implemented in the United States last year by the Trump administration has led to massive numbers of vapers switching to remaining flavored products, including menthol. As we have seen with the Canadian experience with flavored tobacco, you cannot protect young people unless menthol is also banned.

Neurological research supports making menthol a priority flavor to ban. The chemicals used in menthol aroma are known to intensify and speed up the absorption of nicotine by the brain, which further speeds up the addiction process.

the study found that young vapers were not attracted to the flavor of tobacco, a finding corroborated by Health Canada survey numbers showing that the only flavored e-liquids used mainly by adults over 25 but not by young people are those with tobacco flavors.

The data also confirms the widespread popularity of high nicotine vaping products among young people. About two thirds of young vapers surveyed use products containing more than 50 mg / ml of nicotine. The federal government is currently proposing a nicotine limit of 20 mg / ml which is the European standard. This limit would affect the vast majority of disposable nicotine vaping products preferred by young people.

“We commend the federal government and the provinces of Nova Scotia and British Columbia for their efforts to cap the nicotine content of vaping products. Young people have been targeted with flavored high nicotine e-cigarettes and these products have fueled the youth vaping epidemic in Canada, ”adds Hagen. “A limit on nicotine content and a complete ban on flavors are needed to give children a chance to fight nicotine and avoid future tobacco use. “

The study also found that almost a third (27%) of young vapers with a history of smoking started vaping. before tobacco use. “In addition to being a major concern for smoking initiation, vaping products must go through the same regulatory process as all pharmaceutical grade nicotine cessation aids before they can be considered a cessation aid.” said Robert MacDonald, CEO and President of the Nova Scotia Lung Association.

“Governments must prioritize the protection of young people and other non-users of advertising in the vaping market,” said Cynthia Callard, Executive Director of Physicians for a Smoke-Free Canada. “The research converges that these products do not help smokers quit when provided as consumer products outside of a treatment setting, but increase nicotine dependence in young people. “

“To protect youth, no flavor can be exempted apart from tobacco and nicotine must be capped at 20 mg / ml. The only question remaining is whether the federal Minister of Health and other provincial ministers of health will demonstrate the same leadership in protecting youth from drug addiction as their counterparts in Nova Scotia and PEI. Prince Edward Island? Or will they capitulate to the tobacco and vaping industries claiming that consumers will turn to the illegal market, the same claim that was used to oppose a ban on menthol cigarettes that never materialized ” , concludes Flory Doucas, co-director of the Quebec Coalition for Tobacco Control.

Other results:

The analyzed sample consisted of 3,009 respondents aged 16 to 24. On average, respondents started vaping at the age of 16. More than half (53%) of respondents said they tried to quit vaping, and many made multiple attempts. The average user engaged in vaping behavior six days per week and had 30 vaping episodes per day, with approximately six puffs per episode. On average, respondents spent between $ 13 and $ 22 per week on e-cigarettes.

The overwhelming majority of respondents indicated that they had both used someone else’s e-cigarette (98%) and shared their e-cigarette with others (92%). For those who shared their e-cigarette, the average number of people the e-cigarette was shared with was 20.

About half (51%) of all respondents had experienced a negative health effect from vaping. The majority of respondents reported being exposed to vaping-related ads on social media platforms (71%). Users of disposable pod-based devices made up the largest proportion of respondents (65%).

Almost all users reported using a flavored vaping product early (92%) and currently (90%). In most provinces, berries, mint / menthol, and mango were the most popular flavors used initially and today. Two-thirds (65%) of users preferred vaping products with the highest concentrations of nicotine (50-60 mg / mL). Regarding tobacco use, 64% of respondents were former users and 12% were current users.

According to the last Canadian Alcohol and Drugs Survey of Canadian Students420,000 school-aged youth have used vaping products in the past 30 days.

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Les Hagen
ASH Canada
780-919-5546
[email protected]

Flory Doucas
Quebec Coalition for Tobacco Control
514-515-6780
[email protected]

Cynthia Callard
Physicians for a Smoke-Free Canada
613-600-5764
[email protected]

Source: ASH Canada



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