Campaign launched to convince 1 million Pakistanis to quit smoking – Journal


ISLAMABAD: The Association for Smoking Alternatives Pakistan (ASAP) has launched a campaign to convince one million Pakistanis to quit smoking.

Expressing serious concern at the growing number of smokers in the country, a national campaign has been launched to sensitize Pakistanis to the need to quit smoking.

“Today, almost all smokers understand the risks associated with cigarettes, but continue to use them until they fall prey to cardiovascular disease, cancer or other illnesses associated with cigarette smoking. It’s the role of organizations and regulators to get people to quit smoking right now, ”Abeer Mirza, founder and CEO of ASAP, told media on Monday.

Inspired by the UK government’s ‘Stoptober Campaign’ which aimed to get smokers in the UK to quit smoking during the month of October, ASAP aims to replicate the learning and results of the campaign in Pakistan through October. public health benefit.

Mr Mirza said the campaign plans to use digital platforms to provide advice and support to smokers who could help eliminate cigarettes from the lives of a million smokers.

He said a number of measures have been taken by the government, however, statistics on cigarette consumption over the past decade have shown that the desired results have not been achieved.

The founder of ASAP said new data revealed that despite a reduction in smoking rates worldwide, the absolute number of smokers still exceeded one billion, with more than 80% in low- and middle-income countries, in due to higher public health costs.

“In a country with more than 15.6 million cigarette smokers, Pakistan urgently needs innovative solutions to help reduce the impact of cigarettes on public health,” he said, adding that the campaign aims to publicize better solutions that have been successful in other countries such as UK, Europe and Japan.

Posted in Dawn, le 2 November 2021

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