As e-tailers fell in the wake of Boozts’ earnings warning on Thursday, Haypp Group is breathing fresh air, writes Dagens industri

Firms say the drivers of profit warnings are deteriorating purchasing power, continued supply chain disruptions and rising inflation.

However, Haypp Group sees reason for optimism, as it has successfully invested in a new low and mid price segment.

“We don’t see the decline that the rest of the e-commerce industry is talking about. During the pandemic, we understood that it would come a while later,” says Markus LindbladHead of External Affairs at Haypp Groupat Sun.

Haypp GroupExperience shows that consumers seek out lower priced options during times of low purchasing power rather than stop shopping. And thanks to the drive at low cost, Haypp Group expects an increase in volumes and number of customers this year compared to last year.

“What e-commerce typically lacks is the historical experience of how a marketplace operates. Many companies are led by young founders and have grown from one to a hundred inexperienced employees, thinking that growth will be 50 100% a year forever – without listening to what consumers want,” Lindblad told Di.

Inflation should not affect Haypp Group to a significant extent either, because the cost of production for manufacturers is only a small part of the final price that goes to the customer. This means less need for manufacturers to raise their prices towards Haypp Group as a retailer.

Haypp Groupthe next report of will be published on August 12 and cover from April to June 2022.

Dagens industri’s article can be found here.

For more information and contact:

Markus LindbladHead of External Affairs:
+46 (0) 70-815 3983
[email protected]